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7 min reading

COOL PROJECT
7 August 2021

Fashion Upcycling and Customization

Donate clothes to artists, not landfills

by @reincarnation.studio

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Let’s talk fashion and sustainability.
We have bad news and good news

Bad news: donating your unwanted clothes is not enough.
Sadly, only 1% of donated clothing is actually resold in the UK and the majority ends up being landfilled or incinerated.

Good news: you can decide to repair, love and keep for longer.
Extending the life of a garment by even just 9 months of active use and wear reduces the carbon, water and waste footprint by 20-30%

Actually, we also have great news: we have found out about a very cool project called “Reincarnation Studio”, a platform that makes sure clothes are recycled, upcycled and used to its full fashion potential.

velvet jacket

All upcycling is done by the local creatives, designers, craftspeople and artists skilled in the art of recycling fashion and jewellery.

Find below the upcycling techniques available now

Silk Screen printing

by @againandagain.co

@againandagain.co

Fabric-leather paint

by Alicia @bloobzmoon

@bloobzmoon

Garment reconstruction

by Anuarita @a_a_a_mrl

@a_a_a_mrl

Shibori Dye

by Toyo Tsuchiya
@toyomakesthings

@toyomakesthings

Fine jewellery transformation

by Sarah Bernarda
@bernardajewellery

@bernardajewellery

“Recycling your fashion is crucial if you wanna fight climate change.”

Maria Moiseeva – founder of Reincarnation Studio

scrunchies

18 million tons of clothing have been landfilled in 2020 alone, reports Maria Moiseeva, fashion designer and founder of Reincarnation Studio. Maria worked in the fashion industry for some years and saw as an insider how unsustainable the pace and output of the fashion industry is.
She’s now on a journey to change that and we can all help by upcycling or donating our unwanted clothing to the project. 

Spread the voice!
Visit their website to learn more

SEE MORE

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TAG: Upcycling, fashion, fashion revolution, recycling, screen printing, shibori, sustainable fashion, tie dye

Sources: BBC, 2020 – Why clothes are so hard to recycle, WRAP UK, 2019 – Citizen insights: Clothing behaviours during Covid-19 restrictions and Valuing our clothes: The true cost of how we design, use and dispose of clothing in the UK

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