This will be the theme of this year’s Fashion Revolution Week, the annual campaign that has been drawing global attention to the urgent need for action on the fashion system for the past nine years.
The movement was founded by Carry Somers and Orsola de Castro in 2013, after the disaster of Rana Plaza (24th April).
They understood that an annual Fashion Revolution Day (and week) was necessary to channel current concern into the fashion system so that the victims of Rana Plaza and all the other tragedies that have occurred in the name of fashion will never be forgotten.
Fashion Revolution advocates for a real change in the industry and educates consumers to ask for transparency, to ask the question “who made my clothes?”. Indeed, the mainstream fashion industry is built upon the exploitation of labour and natural resources. Wealth and power are concentrated in the hands of a few. What about the majority of people that make our clothes? They are not paid enough to meet their basic needs, and already feel the impacts of the climate crisis – which the fashion industry fuels.
We at TA-DAAN deeply believe in the value of this movement and want to resonate with this event to move brands, manufacturers and consumers to take action in this revolution.
We had the pleasure to chat with Orsola de Castro, listen her words below.
Why we still need a fashion revolution?
We asked Orsola to remember the Rana Plaza disaster and tell us how she felt about the incident and what she thinks about the current situation. Why do we still need a Fashion Revolution Week?
With the success of her first book, ‘Loved Clothes Last’, Orsola de Castro denounced the deeply damaging dynamics of the fashion system, urging consumers to be aware of the choices they make and to be proactive in their consumption. Take care of your clothes, mend them, give them a longer life!
In the book, she also mentions her great passion: crochet. We asked Orsola whether she still manages to devote herself to this much-loved practice and what meaning this activity has for her 🧶
Elisalex De Castro Peake, daughter of Orsola and founder of sewing pattern label By Hand London.
We asked Orsola: “If you and Elisalex competed in making your own outfit from scratch, who would win?”
Orsola de Castro
Orsola is an internationally recognised opinion leader in a sustainable fashion. Her career started as a designer with the pioneering upcycling label From Somewhere, which she launched in 1997 until 2014. In 2013, with Carry Somers, she founded Fashion Revolution, a global campaign with participation in over 100 countries around the world.
How to take part in the revolution?
If you, like us, are looking forward to Fashion Revolution Week, here are some references so you don’t miss out on this event! 😻